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This domain had the following in the homepage, "Free faceted gemstone with every." Our analyzers analyzed that the web site stated " You are invited to browse the largest online jewellery store in Australia." The Website also stated " We offer only high quality fine jewellery, diamond engagement rings, yellow gold, white gold, semi remount rings, rings, earrings, bracelets, necklaces and pendants in classic and modern styles. We also offer the finest quality New Age products. Our sporting goods department has a nice selection of skis , helmets and goggles . Tibetan Healing Wand with Metal Dorje." The website's header had Gemstones as the most important search term. It was followed by rings, wedding, and engagement which isn't as ranked as highly as Gemstones. The next words they uses is Jewelry. New Age was also included and could not be seen by search parsers.